New Business Models

New market designs that value flexibility change business models

As the energy-only market is transformed into one where both energy and flexibility are traded, energy sources and consumers that provide flexibility will earn extra income. Variable energy prices that reflect true market conditions provide a new and simple means for contractual relationships between players, leading to new and different business models. Where before flexible gas power plants could not earn back their investment as they were only needed during short periods, they now will earn what they need, if they are needed. Where before flexibility has been a service provided by infrastructure and had to be paid as part of the energy system, infrastructure fees are now relieved from such expenses. Where fossils used to be subsidized to help the poor, these subsidies must be modified to ensure proper market function. As the energy system evolves, the market elements also evolve.

Easy Smart Grid helps to synchronize and tune technical and commercial function of the energy system.